All About Mobile Marketing


mobile marketing - The power of advertising is known to any individuals or companies engaging in business, and innovative and creative ways to promote the product to existing or new markets are being sought. This is especially so with regards to the developments in new technologies and software advancements, and one of the novel ways that companies are adopting is mobile marketing. This is the advertisement of a firm's goods through wireless networks, or simply put, over the mobile phone. The advantages of SMS marketing outweigh the flipsides, and as a result more and more firms are adopting this form of advertising.

Mobile marketing involves sending text messages or multimedia messages to potential customers and has risen in popularity among most marketers. Text message marketing is more widespread than multimedia messaging due to the fact that all handsets support SMS while it is likely that some phones lack multimedia services. Mobile marketing basically entails the use of mobile short-codes as domain names allowing potential clients to send a message to the brand wherever they are. Then through some special in-built software, the brand can perform actions such as reply to the consumers. Through a mobile operator, a brand will allow its consumers to decide to receive the messages and to opt out of receiving the messages.

The main advantages of mobile marketing include the fact that it enables a brand to communicate directly with the consumers, sending customized messages that are specifically targeted at the recipient. It is a fruitful investment of advertising capital since the personalization of the message and specificity ensures the target audience and intended message is communicated as opposed to other forms of marketing in which unconcerned audiences are not excluded from the advertisement. The brand can conduct polls, get the views of the customers, send links to their websites and perform a market research through such enhanced communication. Through mobile marketing, the brand is also able to avoid interceptions and vandalism that usually accompanies other forms of advertising and as a result ensure the intended message reaches the target.

The only disadvantage that accompanies use of mobile marketing is the fact that if uncontrolled it is a form of spamming the mobile subscriber with unwanted messages, which may have the counter effect of shooing them away from your product. This has however been overcome through regulation of this form of advertising and the setting up of best practice standards. A good example of this is the provision for the targeted customer to freely decide if to receive the messages, and an option to quit receiving them by sending a message with the word "stop".

Although the short codes that are required by a brand to undertake mobile marketing are not very cheap and may appear unbearable to small traders, there are several ways to go about this including through a number of firms agreeing to come together and subscribe to a short code as a unit in order to spread the monthly charges. Besides, the advantages of mobile marketing to your business far outweigh the cost of undertaking it.

 

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